UBA... Make is simple!

Saturday, 9 April 2016

Meet Nollywood's ''Omni-Knowest'' Entrepreneurs

They're at it again; the mad rush to imitating each other in a bid to promoting quackery in the industry, all in the name of setting standard or simply put; fighting for superiority. A must do what B is doing and because B has joined, D thinks he should also be a part. That's the extent of their unprofessional exuberance. Your darling magazine, National Enquirer looks into this jack of all trades attitude turning to a bad menace.

Like they say, there's no harm in trying or attempting to be innovative in business, but some professions are so technically studious and intellectually demanding that, any endeavour to undermine its viability will be tantamount to encouraging half-bakes in that calling.

Before now, it was the copycat interest in singing; they all rushed to the studio to record just because they believe the sudden fame bestowed on them as movie makers is enough to sell million copy albums if they dabble into singing; an ungratefully greedy affront that should be looked into to forestall stimulation of quackery in the industry.

Such instances like the idea of getting just anybody including illiterates as auxiliary hands in hospitals, who later sees him/herself as capable of setting up a clinic and start injecting patients should be nip in the bud, and the magnanymity of entrusting an office boy/girl with handling judicial matters should stop as soon as possible; this liberality in some kind of specialized professions where there are no regulatory bodies for gate keeping usually breed impostors.

In Nollywood of late, actors have began to bank on their popularity to float theatre academy thereby subjecting a profession that ordinarily requires 4 studious years of reading and practical knowledge in institutions of higher learning to a pedestal occupation.

Understandably, many of the super icons who became reference points in some professions today are mere career-trials who walked tall for being extra talented; just like the case in our Nollywood and other industry; but the status quo is better left to natural discoveries instead of killing the industry with the bogus scheme of making the corpse walk.

Just at the right time when the industry has forgotten the old ways of habouring cumbersome theatrical caucuses which championed ''wishy washy'' production and churned out substandard films at inception, some overzealous actors are beginning to put spanner in the works, to drag the fledging industry backwards again by encouraging dummy tradition of nurturing half-bake professionals who will be left with no choice than resulting to compromise of all sorts, in order to make sure they produce low-quality movies by any means necessary, after graduation. It is a statement of fact, that, the 3 months certifcate in possession of these emergency theatre graduates will no doubt over-boost their morales thereby enlarging the coast of low-grade and over-ambitious movie producers overnight.

In the past; celebrities like Genevieve Nnaji, Omotola Jalade-Ekeinde, Tonto Dikeh, Cossy Ojiakor, Segun Arinze and so on have tried and got their fingers burnt venturing into music; the newest jack of all trades other wise known as Nollywood's Omni-Knowests are Femi Adebayo, Funke Akindele, Mercy Aigbe-Gentry, Toyin Aimakhu, Iyabo Ojo, Yul Edochie and still counting.

With regards to few theatre graduates which still didn't qualify them for floating such an academy anyway; make-up artistry, cosmetics and beauty, barbing, hair dressing, general trading, fashion designing, spa business, modeling, and others which most of them are known to plying before the sudden fame from movie making beckons; are free trade zones, but academy like theatre art and dramatic science as regarded in some revered tertiary institutions are seriously studious career course which requires breath taking educational knowlegde to practice; even though it is also a free for all career where talent rules. Instead of the misplaced priority manœuvre of setting up a glorified thatre caucus, it is therefore better to allow flair, natural aptitude, gift, knack, midas touch and other genious human traits take its merit on lucky-acts-next-door. The process of running an academy of such magnitude must be well tidied to safe the industry's face. Enough is enough of quackery promotion.

Jite Usman





 

No comments:

Post a Comment

Actress Tonto Dikeh Joins World Class Role Models For Girls' Empowerment Outreach

Sultry actress and one of Nollywood's active philanthropists, Tonto Dikeh has gotten back her full rhythm as the mother of one has...