After the official launch of the Africa Fashion Reception in Paris last year, The Nigerian government through the Federal Ministry of Tourism, Culture & National Orientation hosts the 2014 African edition of the event in the beautiful city of Abuja 3rd – 5th July at the International Conference Centre. The event which is organized in collaboration with the World Fashion Organization promises to be the biggest fashion event on the African continent. Branzuk Gold Limited has the event’s franchise in Nigeria as the local organizer.
The Abuja event will gather fashion
Icons, First Ladies, Ambassadors and media from over 40 African countries, in a
celebration of cultural diversity expressed through the artistic fashion
discipline with the proud theme ‘Africa
is the new inspiration of global fashion’
The Africa Fashion
Reception in Abuja will hold three consecutive days of fashion shows &
exhibition for fashion designers and accessory producers from all over the continent.
Only 1 top designer is nominated to represent each of the participating
countries by the Executive Board of the AFR. The selection process was rigorous
as an average of 9 to 17 entries was received from designers in each of the
participating African countries.
During the 3 days, each
country will be given an exhibition Pavilion where they will have the
opportunity of promoting not only their fashion, accessories and lifestyle
brands but also their culture and tourism potentials
The Africa Fashion Reception is aimed at achieving the following
objectives using the creative industry of fashion as a vehicle:
·
To build bridges by creating free trade and
partnerships among fashion practitioners throughout the African continent
·
To attract global attention to Africa’s very
rich and diversified dress culture which can be explored as a catalyst for the
social economic growth of the continent’s garment/textile industry.
·
To expand the potential power of fashion as a
tool of fighting poverty in Africa by creating wealth through the empowerment of
women and youths in the various fashion vocations through training, capacity
building schemes, workshops and setting up of medium/small scale businesses
thereby supporting the United Nations
Millennium Development Goals mission
of halving global poverty by 2020.
·
To bring about self reliance as this initiative
will create millions of jobs across the continent for Tailors, Creative
Directors, Textile designers, Models, Cutters, Pressers, Fashion Photographers
& Writers, Hair Stylists, Make-up Artists etc
·
To
contribute in bringing the much desired peace and stability to our continent by
positively engaging the youths as stated above.
·
And to further develop African economies by
creating the biggest and most profitable African fashion and lifestyle trade
and investment initiative for global patronage
After Abuja event, all the participating
designers will be presented at the international edition of the Africa Fashion Reception scheduled for
Paris & Montreal in October, 2014. According to Lexy Mojo Eyes, CEO/Co
Founder of Branzuk Gold Limited ‘For the
first time, we are opening the world of fashion to African fashion
practitioners with a different focus. We are opening the global fashion market
to African designers like never before. This is going to be the biggest African
fashion market ever known’.
The unique feature of the Africa Fashion
Reception is that participating designers must earn their place to represent
their country. And to this end, no entry fee is charged. This is in order to
maintain a very high standard and present the best Africa has to offer to the
global fashion industry.
The Africa Fashion Reception will be an
annual event henceforth. The African edition will be hosted on rotational bases
by each African country while all participants of the African edition will be
presented to the global market at the international edition. The 2015
international edition will be held in Paris, London, Milan, New York, Montreal
and Beijing.
Chief hosts of the Africa Fashion
Reception in Abuja are Chief Edem Duke, Honourable Minister of Tourism, Culture
& National Orientation and Dr (Mrs) Merit Gordon Obua,
President/Co-Founder, Branzuk Gold Limited and African Patron of the World
Fashion Organization
For details, log on to www.africafashionreception.com
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