Opinion: AN ATTEMPT AT RESUSCITATION FOR THE PRINT MEDIA-By Nneoma Nwamaka E

For me to begin this article by stating that the print media is dying will be stating the obvious, yet it cannot be over emphasised. I’m even inclined to think that stating it thus ,is an understatement.

The front page account of New York Times’ decision to go bi-weekly announced on the 2nd day of November, 2013 by David Carr is evidence in itself, considering that the New York Times is one of the most powerful newspaper companies in the world. This is glaring evidence that all does not bode well for the print industry. 

Coming back home, the Nigerian print industry is not in anyway better off. 

A research conducted by Advertising Association of Nigeria (ADVAN) in 2010 reached the saddening conclusion that daily sales of newspapers across the country has plummeted to less than 300,000 copies a day, in a country that boasts of a population of over 166 million people. This shows that one(1) in 470 people buy newspapers daily. The study showed that Punch Newspaper, the number one selling national daily was vending about 34,264 copies daily. The Sun paper, ThisDay, Vanguard, Guardian, all best selling newspaper print outlets were each vending below 26,000 copies daily at the time the survey was conducted. Surely, we don’t expect that these numbers have sky rocketed in favour of these print outlets, do we? Considering another 2012 report of the Internet World Statistics for Africa which listed Nigeria as the topmost Internet user in West Africa with a whooping 48,366,179 users. It goes without saying that this figure cited here has risen, considering the great demand for internet access recorded yearly by internet service providers in Nigeria. Another thing that is obvious is that the increase of internet access in Nigeria and the decline of the newspaper print industry are inversely proportional.

The newspaper and indeed, the entire print industry have so obviously fallen from grace especially among the youths and a further fall from the perking order is expected as the years roll by. The older generation, arguably are still interested in prints due to computer illiteracy and nostalgia. Many favour prints, calling them tangible;, but for how long? How long will people flip the pages of newspapers contented instead of scrolling through smart phones and tablets?

Can the print media companies deny that they are no longer as influential as they used to be? Or that the revenue generation has taken a dip? Stories of retrenchment within the newspaper industry abound.

Away from distant examples, it hit home last month when I invited my younger sister to my apartment. I had arranged my shelf full of books to impress her, an avid novel reader, just for me to get a look which made me feel at least 30 years older before she asked me why I wasn’t using e-books. Every excuse I made for prints was met with stronger argument against. Finally, while I was resigning to my fate, she stated in no uncertain terms that if it’s not online, it’s not for me. This certainly echoes the views of many uber-modern youths today. Who will buy prints tomorrow? Certainly not the youths of today!

WHY THE PRINT MEDIA IS DYING...THE ISSUE OF

COST:

The cost of publication which will, in turn be passed on to the newspaper buyers are enormous compared to the considerably meager cost of online publication. Sophisticated web designing and web hosting can be done for a yearly token or even free unlike the labyrinth involved in standard newspapers publication. It can be inferred that little or no cost is passed to the readers on the internet therefore it is more accessible and the crowd surely goes where it’s cheaper.

The evolution of the “E” world is taking the real world by storm and saving cost for the populace. People now find banking online cheaper, more effective. Even online tests for prospective employees and students are becoming a trend. What more news, articles, novels? It surely spells doom for the print market.

TIME

The advent of television shed some importance off newspaper reporting, due to the live platform the television gives to viewers to witness things as they happen. The print survived this because of people’s love for variety and that print reading culture in that era was sacrosanct. In these days of the internet, information flows faster than the days of yore where people had to wait for at least 12 hours after an event took place to read reports and insightful discourse on it.

Now, pundits and reporters alike have web pages where they report happenings, give detailed analysis almost as soon as they happen. The culture of rushing to the vendors early in the morning is on a decline for the youth who have Internet access. The fact is that all reputable newspaper companies have Internet pages and forums, the  indisputable fact is that the Internet is the present and future of reporting. Even match-making sites and social media have solidly taken the place of their “ancestors” pen-pal columns for this same reason of time constraint of the print media.

DISSEMINATION

The obvious limitation of the print media in dissemination of information cannot be overlooked when comparing it to the internet which is a global village in actuality. The world wide web is the greatest method of spreading information in split seconds across several continents and in diverse languages. The growth of social media platforms like Facebook and twitter in the 21st Century has brought news to the doorsteps of people readily. This same growth has exacerbated the descent of the print media from the order of things.

Not only news, but dignitaries from around the globe and their daily contribution have become more accessible, little wonder social media forums have spearheaded political campaigns and are hugely popular among the aspirants themselves for these same reason of speed and accessibility. Online polls to determine political issues are becoming more and more an accurate reflection of reality with each new one conducted. 

This ever-growing influence wielded by online publishers/social media experts is in itself evidence to rebutt the position of print media analysts that the surge of social media is a mere ephemera, a fad the youths will soon tire of. These social media personalities all over the world and indeed Nigeria have been lauded and listed among the most influential people. In lists usually reserved only for the creme de la creme of politics, fashion and pop-culture. I dare say that social media has replaced the traditional press as the fourth estate of the realm, a title naturally exclusively accorded to the printing press.

FALL IN ADVERTISING

The dreary economics of print media seems to be on a downward spiral with the New York Times, the most influential newspaper in the world in the said 2013 publication stating that digital revenue was growing at 15 percent per year and overshadowing the revenue derived from print. The situation of print is surely tenebrous.

It is a known fact that the major revenue of newspapers are derived from advertisement and it is also true that pragmatism is a major policy in the advertising industry, so suffice it to say that the adverts  move where the people go. The combination of the factors earlier stated (time constraint, shortcoming in terms of dissemination) have formed part of vicious cycle which is certainly not in favour of growth of advertising in print media. This in turn has plummeted the fortunes of the print industry.

PLAGIARISM

The culture of copy-and-paste is a problem within the Internet world which relevant legislation are trying to curb. Ironically it has come to haunt the print media itself in the areas of exclusive interviews and features which used to be the hallmark of true journalism. These online blogs and forums make the works of journalists easy pick on the internet. They publish without permission, exclusive interviews conducted by the journalists working for the print companies and make the most of it. These works which would have at least maintained the uniqueness of newspapers and magazines are being mercilessly plagiarised and the fact that there is little or no presence of copyright laws in the Nigerian Internet scene has compounded the problem of print media.

PROFERRING PRACTICAL SOLUTIONS

I cannot foresee any thing that will stop the upward trajectory of the internet which has adverse effect on newspaper publication however, it will not be out of place to suggest measures to ameliorate their presently difficult position. These are:

• The print media companies in Nigeria (who, as I stated earlier have online portals) should follow in the footsteps of the New York Times’ austerity measures by cutting short their publication from being daily to bi-weekly newspapers. This measure will ensure better researched work, more detailed analysis, punditry and more unique output to please their faithful patrons. This should be done simultaneously with using its powerful influence to lobby the legislators to pass laws that will curtail, to some extent plagiarism on the Internet (a major antagonistic force affecting newspaper fortunes).

Admittedly, this decision will reduce some of the powers wielded by the papers in the aspect of breaking news especially as it concerns readers who are not computer literate. However, this measure is obviously good in the long run after it is well thought out, with the pros and cons examined. The print media has been predicted to suffer even heavier blows in the future anyway, so future planning to contain this recession isn’t amiss. 

• Instead of a massive retrenchment when this policy is put in place, the newspaper companies can employ some of their staff within the purview of their online platforms so that they can concentrate more on digital publishing.

Some of the revenue realised from their digital media platforms can be reinvested into the print media to avoid a total fall in quality and for further research to be made to combat the fall from grace of prints, carving a niche for themselves when the time of turmoil comes.

The print media is one of the dying cultures of our age which we must fight to preserve, if we can. 

NWAMAKA NNEOMA is a legal practitioner and freelance writer

Lagos Big Boy's Love For Nursing Mothers

Wonder they say shall never cease. This is a story of the weird and mysterious lifestyles

of a rich Lagos big boy, Adekunle Adeyemi Abayomi whose stock in trade is his alleged passion for sleeping with married women especially nursing mothers. According to the gist in town from his friends, Kunle Adeyemi, the CEO of Enviroquality Consult Limited on Allen Avenue, Ikeja, Lagos is allegedly fond of luring people’s wife with money and the love nest we’re told is his office’ pent house on Allen. We learnt these women throng his office mostly on weekends and the sad thing is this particular nursing mother whose name is simply given as Chinyere. In order not to misrepresent facts, we did get in touch with the grey haired man of style and this is what he told us, “am actually in Abuja now but if I may ask, what’s the big deal in having a woman friend, anyway I’ll get back to you later”, his words. We tried effortlessly to reach the nursing mother who drives a maroon coloured Honda but to no avail, our source is so concerned about the plight of her poor husband and wants this to stop by all means, he has however sent in the picture of her car with the baby seater and promised to give more details about Kunle’s other women. Keep a date with our print edition.

Revealed! The Sex Romp That Triggered Kim Kardashian, Kanye West’ Divorce Palaver

Kim Kardashian and Kanye West are reportedly headed for a very messy divorce, with new rumors indicating that Kanye has a bombshell secret to unleash if Kim tries to split up the family.

Recent reports have indicated that Kim and Kanye’s marriage is crumbling, and Kanye has even threatened to take daughter North West and move away to Paris.

We told you weeks ago that Kim and Kanye were divorcing - and now it's happening. This is a MediaTakeOut.com exclusive report! 

People were wondering how long it would be before Kim and Kanye got divorced, well you're not going to have to wait long for answers. MTO broke the news a few weeks ago, that Kim was spotted inside the office of popular divorce attorney Laura Wasser. 

And this weekend - it's UNDENIABLE that Kim and Kanye are headed for a SEPARATION. Here's what we know, according to the NY POST, Kanye did NOT spend Thanksgiving with Kim, her family, OR HIS DAUGHTER. Yeezy ran off to Paris: 

Kanye West skipped a family Thanksgiving with the Kardashians.
The rapper — without Kim and baby North — was spotted dining at Ralph Lauren’s restaurant in Paris with two male friends Thursday. 

Meanwhile, Kim was in LA with the whole Kardashian Klan at Khloé’s house.
 

What man doesn't spend THANKSGIVING with his family, huh???? All you folks that DOUBTED our reporting, can you please ANSWER THAT. 

But it gets even worse, it's clear that Kim is DONE WITH KANYE'S N*TCH AZZ. She tweeted out on Thursday night, "I’m so thankful to have spent the day with my whole family . . . Khloé cooked so much yummy food!." Since Kanye did NOT spend the day with her, that means she no longer considers him family. 

What was the straw that broke the camels' back? Well MediaTakeout.com's insider tells us that Kanye was "upset" about Kim K's latest trip to Dubai. He suspects that there could have been FUNNY BUSINESS involved during the trip.

Amid the fighting, a report emerged that Kanye West has some dirty secrets he’s preparing to release about Kim if the situation gets much worse.

Celeb Dirty Laundry noted:

“The couple has been arguing over this for the past few months, which is likely when the divorce speculation began. Now, after a recent report from Radar Online that stated Kanye was holding a very naughty secret about Kim over her head, CDL has cracked the code and can offer more details about the hidden threesome that reportedly involved Kim, Kanye, and a famous celebrity. While the name of the third party was not revealed in the original story, CDL did a little digging and we believe we’ve discovered exactly who was involved in the tawdry sex-romp. Kanye is using the secret threesome against Kim and really has her against the wall on this one.””

But there could be other forces trying to keep Kim Kardashian and Kanye West from divorce. Kris Jenner, who has earned the nickname “momager” for her control over her daughters’ lives, is reportedly doing all she can to keep them together.

“[Kris] wants control and so does he, because he’s thinks of himself as a visionary and feels like he sees things differently than Kris,” a source told Radar Online. “Kanye wanted to take over more of Kim’s career when they got married and he’s started doing that, but Kris won’t allow him to have 100 percent control. Kanye and Kris don’t see eye to eye.”

Kris reportedly also thinks that if Kim Kardashian and Kanye West do divorce, it will be the end of her daughter’s career.

With additional reports from MTO

The Ex-Beauty Queen After Gov. Fashola’s Heart …..Love Nest Revealed

This is arguably one of the biggest gist flying around Alausa and of course among the caucus of people in the know especially top flight politicians and society bigwigs in Lagos. It is the very private lifestyles and alleged clandestine soft spot of the governor of Lagos, Barrister Babatunde Raji Fashola for an ex beauty Queen who we gathered he spoils silly with worldly accomplishments. This much National Enquirer can authoritatively reveal.

Governor Fashola, according to Alausa sources is perhaps the most secretive amongst the state administrators but like the popular sayings, “you can only fool some people for a while but not everybody at all time”.

The lovable man who’s holding the Lagos’ ruling scepter for the second time, if you care to know is a street boy and he understands the language very well. People close to him revealed to this office that, although he’s in the habit of “chop and clean mouth like say nothing happen”, that notwithstanding anyway, there’s no way one can bury these kind of corpses without having to have left-overs, no matter how deep the tomb might be.

According to close sources who decided to rock the governor’s boat because of his high handedness and military approach to governing his staff, the story is out that, governor Fashola is having a sizzling affair with Damilola Otubanjo, the first Sisi Oge’s winner.

We gathered reliably that, the secret affair between the governor and the erstwhile beauty Queen has been on for so long a time that, he (the governor) is responsible for bankrolling her master’s degree in the UK where the lucky girl, Dammy studied Renewable Engineering at the Kingston University, United Kingdom.

During her master’s programme in the UK, the lady who finished her first degree from the Olabisi Onabanjo University, Ago Iwoye enjoyed quality time with the Lagos No. 1 citizen as the governor was said to be sneaking into the UK apartment he paid for anytime he visited the UK.

And as soon as Dammy as she’s fondly addressed was done with schooling in the UK, we gathered the governor got her a plush apartment inside the popular Marwa Gardens, just a stone throw to his office and he also got her fixed in the civil service where she now works.

Tracing the genesis of their relationship, Dammy we learnt was introduced to the governor shortly after her reign as the first Sisi Oge and no sooner the governor set his eyes on her than the chemistry struck and the rest like they say has become history.

The ex-beauty Queen aside working in the civil service also runs an NGO on HIV/AIDS which is being sponsored solely by her godfather and benefactor. The State House source confided in this office that, Dammy is just one of the governor’s retinue of mistresses as there’s a top female aide of his which he uses as a conduit pipe.  

The top female aide which the source promised to reveal her name later is one of the strongest staff in his cabinet, holding the records as the first to occupy that position and she’s so influential that, there’s nothing she wants that the governor doesn’t give to her. We shall let you have the gist as soon as the source provides us with her picture